This is a snippet from their Ideas Issue (you need to sign up for a free two month trial to get it).
If there was a law that every organisation had to put orward five creative ideas a year – then they would do just this. Perhaps there could be a tax credit for the deas.
Organisations do not want new ideas. They want successful new ideas.
It is worth signing up for Thinking Managers free newsletter and track their blog. I have been reading Edward De Bono’s books for over twenty years. He wrote several books on thinking and credited with pioneering the concept of Lateral Thinking.